SEO: Link Building VS Content Development

If you are an seo attempting to get high listings for popular search terms, where do you put your energies?

Put your seo energies into building links:
This is a marketing arm of the seo. It involves navigating to directory websites and including your site. To include your site in a directory you need to find where in the site to add your listing. Usually there will be an ‘add listing’, or ‘submit site’ section. Once you find this you must read the terms and conditions. Though advertised ad free, some directories require a reciprocal link which you must add to your page before they make your listing active. There will usually be a part of listing that requires a short description and a long description. I recommend storing this information in a word doc and cut and paste to save you writing it out again and again. This is not rocket science for the seo.

How to find directories
Apart from that the trick is to find directories to add your site to. As a good seo you can do a search on ‘directory submit site’, or ‘directory add site’. To start you off here is a list of over six thousand business directories – see you in September!

Link Builders Beware
If your site garners hundreds of links over a short period you may be penalized for spamming. Build your links slowly over a period of time. Paying for links is a no-no too and will be harder to benefit from in the future so spend your link dollars carefully.

Put your seo energies into building great content:
The other thing you can do is to make compelling content. As an seo this is my preferred option. If you want to build links my advice is to write great articles and people will link to your site organically. Some people write controversial articles in the aid of getting people to link to them – this is called link bait. The most important concept is that it is content driven.

Seo Conclusion
If you really don’t like doing something, why do it? Spending time submitting my site to hundreds of directories does nothing for me; writing articles does. In the future the algorithms will be more sophisticated and weed out the sites that have hundreds of mindless inbound links from directories. As they strive to improve user experience, it will be the content that determines the importance of the page – after all, it is the content that determines the user experience.



	SEO Melbourne SEO: Link Building VS Content Development If you are an seo attempting to get high listings for popular search terms, where do you put your energies? Put your seo energies into building links: This is a marketing arm of the seo. It involves navigating to directory websites and including your site. To include your site in a directory you need to find where in the site to add your listing. Usually there will be an ‘add listing’, or ‘submit site’ section. Once you find this you must read the terms and conditions. Though advertised ad free, some directories require a reciprocal link which you must add to your page before they make your listing active. There will usually be a part of listing that requires a short description and a long description. I recommend storing this information in a word doc and cut and paste to save you writing it out again and again. This is not rocket science for the seo. How to find directories Apart from that the trick is to find directories to add your site to. As a good seo you can do a search on ‘directory submit site’, or ‘directory add site’. To start you off here is a list of over six thousand business directories – see you in September! Link Builders Beware If your site garners hundreds of links over a short period you may be penalized for spamming. Build your links slowly over a period of time. Paying for links is a no-no too and will be harder to benefit from in the future so spend your link dollars carefully. Put your seo energies into building great content: The other thing you can do is to make compelling content. As an seo this is my preferred option. If you want to build links my advice is to write great articles and people will link to your site organically. Some people write controversial articles in the aid of getting people to link to them – this is called link bait. The most important concept is that it is content driven. Seo Conclusion If you really don’t like doing something, why do it? Spending time submitting my site to hundreds of directories does nothing for me; writing articles does. In the future the algorithms will be more sophisticated and weed out the sites that have hundreds of mindless inbound links from directories. As they strive to improve user experience, it will be the content that determines the importance of the page – after all, it is the content that determines the user experience.	home Services SEO Melbourne Web Design Folio Logos Graphic Design Blog About Ben Kahans Contact