SEO Google local business results showing lemons

“Graphic Design Melbourne,” is an seo keyword I am chasing. What is interesting is the google maps local results. Lets have a look at the top web sites that are returned from this search:

seo result 1:  http://editorial.australiangeographic.com.au/ 
Australian Geographic is a magazine promoting travel to rural Australia.  If you are looking for graphic designers it is totally irrelevant, and upon arriving at the web site you would quickly hit the back button and keep searching.

seo result 2:  http://www.vanbar.com.au/
Vanbar is a photographic studio.  More relevant than a travel magazine, but still quite a way off graphic design.  I suspect any user looking for graphic design services would again bounce this web site.

seo result 3:  http://www.areeba.com.au/
Hallelujah, we have graphic designers.  The web page returned by the search is relevant.

This is a complete dog’s breakfast.  When the top search results for popular keyword phrases are irrelevant I say google is broken.  The user experience is diminished, and confidence in the quality of the results is lost.

To put it simply: it’s knackered.