SEO Google tweaking local results.
As I mentioned in my previous seo blog, google local business results are turning up in organic search results as they continue to roll out their universal search.
Funnily enough, if I type in “web design Melbourne,” there are no local business results; but if I type in “web design Melbourne Australia,” they magically appear.
When you’re on a good thing…
Any change to the brilliantly minimalist google interface is a risk. As it is, it is easy for novices and newbies, providing a framework that pulls the web together. Adding a level of complexity will distract, even repel those working at 110% capacity working with the simplest of interfaces. People don’t accept change easily - even seos.
As google and the seo carefully monitor the results, I predict the local business results to bobble in and out of the main organic serps until the situation stablilizes.